After graduating Magna Cum Laude from Loyola University School of Business. Her first company, an online computer sales platform, sparked her interest in technology.
Talia saw the opportunity to revolutionize the event and hospitality industry through innovative technology. In 2004, she founded, an event services and destination management company which began in small hotels around Chicago, and after four months the company had offices in the Hilton Chicago and Palmer House Hilton. By providing in-house services, utilizing event expertise and the latest technology, the company grew quickly.